COLLEGE FOOTBALL HALL OF FAME
The primary design goal was to create a logo that could be understood by all college football fans. Through the use of color and recognizable graphic elements, I produced a logo which relates to the collegiate football environment. My approach integrated the typography into the logo to achieve a unified and effective identity. The football shape is a primary element, while the colors chosen represent the field of play.
Optimo is an outdoor equipment manufacturer that specializes in mountaineering goods like rope, crampons, and oxygen systems. Mountaineering is a dynamic sport where there is no room for error. Climbers are intense and demanding of their equipment. The logo had to embody the attitude of the company and those individuals that rely on this equipment with their lives.
The aim of this project was to redesign an existing corporate logo, stationery system and graphic standards manual. I chose Texas Instruments. Today the company is widely known as TI. They are a leader in semiconductor and computer technology. In my logo, Texas Instruments is in Serifa Bold. There are two types of logo configurations. Since certain application situations such as building and vehicle signage may restrict the usage of the primary logo, a horizontal configuration was designed. All of this design work was organized into a comprehensive graphic standards manual.
HIGH MUSEUM OF ART
This expansive project was created during a special workshop with master graphic designer Massimo Vignelli. The goal of the project was to completely redesign the identity of Atlanta’s High Museum of Art. The scope of the project also required implementing this new identity across a broad range of formats. As part of the project, I also created the grid structure for an exhibition catalogue.
This company manufactures jetpacks. The logo was highly influenced by my observation of jet intakes. The intake of a jet features a central cone surrounded by radiating, angled fan blades. The logo is not only representative of a jet intake, but also a set of flight wings. The type is curved across the top of the mark. I chose to use a modified Bank Gothic because of its geometric look.
I created my own personal identity during the Fall of 2011. The main typeface is Caecilia.
For this project, I was required to redesign an existing logotype. I chose the freight company Conway. The new mark is more representative of the company’s physical presence and expeditious nature. I retained the existing color scheme because no major competitors replicate it. This project required a complete redesign of the letterforms in a way that represented the stability, expediency and strength of Conway.