This beer packaging design was informed by the history of American brewing. The brand that I created had a long history, and I wanted my design to show this history proudly. An etching of the founder is prominently displayed on all elements of the packaging. The heavy dark packaging feels exclusive and suggestive of the nature of a dark stout. The blackletter is related to the brand’s German heritage.
THE AMERICAN MUSEUM OF NATURAL HISTORY PLAYING CARDS
After a trip to New York City, I created a set of playing cards for The American Museum of Natural History. The face cards consist of characters from the museum. The King is Theodore Roosevelt, a native New Yorker and an early patron of the museum. Mr. Roosevelt himself collected many of the museum’s specimens. Since he is such a key figure, information about his relationship to the museum is included in a special insert.
WHITE HOUSE SCANDALS SWATCHBOOK
The goal of this swatchbook project was to present historic information in a fun way while highlighting the showcased paper swatches. The swatchbook measures five by seven inches and unfolds multiple times to reveal four sections. Each section is dedicated to a different presidential scandal. The viewer lifts up each flap to discover a paper swatchset and the story behind each scandal. Behind each swatchset is a different perforated tear-out. The tear-outs are: a return mailer, a note card, bookmarks and a magnetized calendar.
BREAKING AWAY DVD CASE
The film, Breaking Away, has long been considered a classic, especially among the cycling community. I saw a real need for a total redesign of the dvd case. My new design uses dramatic perspective on the front along with a limited palette to emphasize the content. A interior flap holds a booklet that continues the visual themes of the cover and includes images from the making of the film. I fought to achieve the proper balance between photographic imagery and vector art. It was important that the imagery and design related to the spirit of the film.